Agenda at a Glance

April 13th, 2010

8:00am–	Registration & Coffee
9:00am–	Chair’s Welcome Seth Grimes, Alta Plana
9:30am–	Visionaries Panel Moderator: Suresh Vittal, Forrester Research Bradley Honan, StrategyOne Greg Radner, Thomson Reuters Brad McCormick, Porter Novelli Karla Wachter, Waggener Edstrom Worldwide
10:30am–	What Business Innovators Need to Know about Sentiment Analysis Claire Cardie, Cornell University
11:05am–	Break
11:20am–	Lightning Talks Jeff Catlin, Lexalytics Steve Alexander, Serendio Ravi Condamoor, Serendio Justin Langseth, Clarabridge, Inc. Mattias Tyrberg, Saplo Fiona McNeill, SAS Inc. Seth Altman, Mark Logic Corporation Ole-Christoffer Granmo, University of Agder; Integrasco Alec Go, Stanford Univ., Twitter sentiment Brooke Aker, Expert System Sally Church, Icarus Consultants Dave Naffis, Intridea, Inc. Breck Baldwin, Alias-i Ian Hersey, Attensity Laurel Earhart, SentiMetrix Daniel Mayer, TEMIS Bernard Chung, SAP
12:50pm–	Lunch & Affinity Tables
1:50pm–	Selecting a Social Media Analysis Platform/Provider: A Conversation Moderator: Suresh Vittal, Forrester Research Nathan Gilliatt, Social Target Marshall Sponder, webmetricsguru.com AND Porter Novelli
2:35pm–	Pharma Sentiment Surprise! - Online Conversation Yields Unexpected Results Stephanie Noble, Paden Noble Consulting
3:10pm–	Financial Markets Richard Brown, Machine Readable News, Thomson Reuters
3:45pm–	Break
4:00pm–	Voice of the Market Tom Anderson, Anderson Analytics
4:35pm–	Sentimental Market Segmentation Shlomo Argamon, Illinois Institute of Technology
5:10pm–	Sentiment, News, and the Polarity Problem Leslie Barrett, LBTechconsulting
5:45pm–	Conclusion Seth Grimes, Alta Plana